Ford Motor Company has plenty to celebrate with the announcement of the latest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study. The findings demonstrate steady progress in customer delight, interior refinement, and overall vehicle design.
How Did Ford Do?
In the 2026 APEAL Study, Ford ranked ninth among mainstream automakers, finishing above the market segment average. Ford's overall brand index increased by 11 points to 849 out of 1,000, marking a strong single-year advancement in driver approval.
Gains Made Across the Board
Ford achieved gains across a wide spectrum of ownership dimensions. Survey respondents reported higher satisfaction with cabin comfort, exterior styling, engine capability, and general build quality. Improved owner interaction ratings further emphasize Ford's commitment to vehicle craftsmanship and customer satisfaction.
Ford Tops Mainstream Brand Rankings
Reinforcing its overall quality standards, Ford earned the number one ranking among mainstream automakers in the J.D. Power Initial Quality Study (IQS). In the APEAL Study, segment wins included the Ford Super Duty, which ranked highest in the Large Heavy-Duty Pickup segment for the third consecutive year, and the Ford Mustang, which earned top honors in the Sporty Car segment for the second straight year.
What This Means for Ford Going Forward
The study underscores the success of Ford's strategy in combining heavy-duty capability with intuitive vehicle features. By continuously refining interior ergonomics and powertrain performance, Ford delivers vehicles that exceed owner expectations. To explore the latest lineup, contact Peoria Ford or visit today.